UNICEF Brand Book 4.0
Prepared by the UNICEF Brand Team,
Division of Global Communication and Advocacy
Adipa Klomchitcharoen, Brand Design Consultant (former)
Carolina Lahoud Doumet, Brand Officer
Jihye Kang, Brand Designer
Mary Lynn Lalonde, Chief of Brand (former)
Matias Delfino, Lead Brand Designer
Matilda Weekes, Administrative Assitant
Mila Maria Del Linares Rodriguez, Chief of Brand
Ruthia Yi, Brand Research Specialist
As communicators, we know how challenging it is to stand out. Recognizing the importance of visual identity as an essential component of our Brand, we have evolved our guidelines to launch Brand Book 4.0. This new edition incorporates valuable input from colleagues across all regions and is shaped by a thorough review of our digital channels and in-depth discussions with our communication teams. Highlights include a global typeface available in over 1,000 languages and a refined selection of design elements. These visual elements have made a lasting impact, helping us fulfill our mission of defending children's rights worldwide.
