jihye kang

UNICEF at 75

Featured on Graphic Design USA, PRINT Magazine, and Slanted

Prepared by the UNICEF Brand Team,

Division of Global Communication and Advocacy

Adipa Klomchitcharoen, Brand Design Intern

Carolina Lahoud Doumet, Brand Officer

Jihye Kang, Brand Design Consultant

Katelyn Paik, Brand Design Intern

Mary Lynn Lalonde, Chief of Brand

Matias Delfino, Lead Brand Designer

Matilda Weekes, Administrative Assitant

Mila Maria Del Linares Rodriguez, Head of Brand Development

Ruthia Yi, Brand Research Specialist

Soyoung Park, Junior Brand Design Consultant (former)

In 2021, UNICEF marked a milestone anniversary – 75 years of unstoppable work for every child.

The UNICEF 75th Anniversary Visual Identity was developed to underline

the forward-looking nature of an organization resolute in addressing the future needs of children

in a world that is changing at a furious pace. In light of the ongoing global crisis, the visual tone is largely

one of commemoration rather than celebration, using the anniversary as an opportunity to highlight how UNICEF

has and continues to deliver forchildren while demonstrating why the need for our work is greater than ever.

Challenge

We were tasked to convey the significance and meaning of the history of the organization

without opting for nostalgia. The UNICEF 75 symbol aims to complement the UNICEF logo signature without altering it.

Solution

The UNICEF brand style characteristics – simple, bold, optimistic and contemporary –

guided the design development. The colours and the graphic elementsallow for modular messaging

around UNICEF's programming and advocacy priorities – each represented by a different colour –

demonstrating that UNICEF worksto meet the needs of the whole child. The colours come together

to form the UNICEF 75 symbol. We prepared the logo in 75 languages to serve more than 191 countries.

A set of icons were developed to represent the different UNICEF areas of work, all

using the same visual language as in the logo.